for people who love flavour and the planet

say hello to the plant-based revolution–say hello to vEEF™

Since its inception in 2018, vEEF™ has been delighting both the plant-based and meat-lover communities alike with its delicious and innovative range of meat-alternatives.

The growing range of vEEF™ products are crafted by award-winning chef and vEEF™ Co-founder/CEO, Alejandro Cancino, who, as a plant-based, food-obsessed chef, made sure that our products are safe to serve to even the most skeptical of meat-lovers.

The vEEF™ family is passionate about creating delicious new products that are friends of the planet and your tastebuds. We welcome you to join us as we craft a new meat culture that doesn’t cost the earth.

what makes a vEEF™ product?

Get to know the products everyone is talking about:

vEEF™ Essentials

Our pioneering meat-alternative range embraced by both plant-based and meat-lovers alike!

explore range

vEEF™ Signature

Enjoy a chef-crafted meal for the family in the comfort of your home.

explore range

vEEF™ Artisan

Try the unbeatable flavour and texture of this star-hero range made with shiitake mushrooms and Aussie faba beans!

explore range

cook with vEEF™

Take #meatfreemonday to new heights and get creative with our delicious chef crafted recipes!

don't just take our word for it...

vEEF™'s flavoursome piece of patty innovation won hands-down and I encourage everyone–including cautious carnivores–to give this first, purely plant-based burger a try!

Neil PerryAustralian chef, restaurateur, author and television presenter

Just wanted to say your Classic Burger Patties are THE BEST burgers we’ve ever had (and we’ve tried soooo many!!!). Thanks for making a top product, we made these for our meat-loving 70 year-old parents and they LOVED them too–first time we managed to convince them that being plant-based is better!

Kate & Markus, sydney-based musicians, kate boy

I use vEEF™ plant-based mince in many of our Flave dishes because it's Australian-made, gluten-free, GMO & MSG free and has a high protein content. It has a similar texture to ground beef when it’s caramelised down and a really tasty umami flavour that blends well on all the herbs & spices in my cooking. vEEF™ Mince is also a carbon neutral product–a total win!

Scott FindlayExecutive Chef, Flave

We have tried several plant based (vegan) meats and these were some of the best. The vEEF™ “Chicken” Burger Patties is our favourite from the range due to its similarity to its meat counterpart. We are excited for the growth of vEEF™ and we are extremely proud of your achievement in bringing these to the market!

Josue LopezChef & Owner, The Wolfe East Brisbane

Served our entire non-vegan family vEEF™ burgers for Christmas lunch last year–not a single complaint! We love them so much!

Caity Mutinyveef fan