2015
While working at Brisbane’s then three-hatted restaurant Urbane, executive chef Alejandro Cancino was inspired to develop better quality plant-based meat alternatives when he discovered the food service options available were subpar.
2018-2019
After months of extensive research and development, Alejandro and his plant-fuelled team proudly launched the pioneering vEEF® Classic Burger Patties which hit the Woolworths shelves in 2019.
AUG 2020
vEEF Chilled Range launches in Coles – hitting the shelves in August 2020.
With a new bold pack design, we proudly launched five new products onto the Coles shelves; Premium Beef Burger, Premium Chicken Burger, Crumbed Chicken Tenders, Meatballs with Tomato Sauce and the delicious Butter Chicken.
MARch 2023
In an Australian first, Fenn Foods has become the first certified carbon neutral, plant-based food producer in Australia. Now, when you eat vEEF, you can help fight climate change one meal at a time. Better yet, saving the planet tastes better than ever.
CERTIFICATION #NC395
MaY 2023
vEEF® launches 4 new Seitan products into the chiller at Woolies: Roast Seitan, Roast Chicken, Beef Brisket and Beef Steak!
These new meal-time saviours are brimming with home-grown, Australian ingredients, are super high in protein and are a breeze to prepare.
Sep/Oct 2023
vEEF® re-launches our most popular product Bacon Bits, plus 4 brand new products: Chicken Nuggets, Chicken Schnitzel, Beef Pieces and Chicken Pieces into various Coles and Independent stores.
Oct 2023
October 17, 2023
In a landmark move that will reshape the plant-based meat landscape in Australia, vEEF and Love BUDS announce their merger under a new entity, The Aussie Plant Based Co.
The strategic merger will establish an extensive distribution network, encompassing an impressive 6,000 distribution points across the country, along with a well-established manufacturing hub situated on the Sunshine Coast.
Our goal is bigger than just creating delicious plant-based food. We want to challenge people’s perception of protein and what plant-based food is all about. Ultimately, we want to set the standard in this growing industry, not just for taste but for sustainability. In 2018, we had our premium, plant-based vEEF® Mince product certified carbon neutral. In 2023, the whole company has been certified. We hope this will inspire other companies to set carbon-neutral goals and encourage consumers to demand more from the brands they buy.
Have a delicious journey and don’t forget to tag us @veefbyfennfoods in your recipes!
