Our goal is bigger than just creating delicious plant-based food. We want to challenge people’s perception of protein and what plant-based food is all about. Ultimately, we want to set the standard in this growing industry, not just for taste but for sustainability. We have now launched our first certified carbon neutral product, vEEF™ Mince, and our next goal is to take the whole company carbon neutral. We hope this will inspire other companies to set carbon-neutral goals and encourage consumers to demand more from the brands they buy.