Sustainability + You

Sometimes it feels like the world is ending and there isn’t a thing we can do about it. After all, you’re just one person, how will your actions make a difference? Before you start digging a bunker in your back garden, there is one simple (and delicious) thing you can do to help the environment. Ditch the animal products!

Whether you want to go cold-turkey (pardon the pun) or start off with #meatfreemondays, you’re going to be reducing your carbon footprint and making a difference.

Sustainability + You

Whether you want to go cold-turkey (pardon the pun) or start off with #meatfreemondays, you’re going to be reducing your carbon footprint.

Your Food’s Carbon Footprint

It might not be something you have considered before, but everything you consume, including the food you eat, has a ‘carbon footprint’. This is just the amount of carbon dioxide released into the atmosphere as a result of that product.

The carbon footprint of animal products is generally much higher than that of plant-based products. In fact, meat production is the primary source of methane emissions (a greenhouse gas 86 times more potent than carbon dioxide over a 20-year period) and beef cattle produced over 70% of it*.

By reducing the amount of meat we consume, we can have a direct impact on climate change. In fact you can reduce your footprint by a quarter just by cutting down on red meats such as beef and lambˆ.

References: *Sierra | ^Green Eatz

our Carbon neutral goal

Although all of our products are plant-based so they naturally have a lower carbon footprint, we wanted to go further. We recently launched our first certified carbon-neutral product, vEEF™ Mince, which you can learn more about here.

An average kg of beef produces 22.56 kgCO2e emissions, versus 2.72 kgCO2e emissions produced by our vEEF™ Mince*.

Our ultimate goal is to take the whole company carbon neutral by 2021.

*The comparison is conservatively based and indicative only. Figures provided have been taken from differing studies with likely differing boundaries, rationales, calculation methodologies, and datasets. As such, these figures are provided for informative purposes rather than direct quantitative comparison. The beef factor provided is for average boneless Australian beef – packaged, at distribution gate. [‘Systemic review of greenhouse gas emissions for different fresh food categories.’ Clune, S., Crossin, E. & Verghese, K. 2016.]

I left the world of fine-dining and started this company because I felt driven to do something in line with my values. Sustainability is at the core of vEEF™ and so we are committed to going carbon-neutral.

how to recycle our packaging

We’ve teamed up with Redcycle to ensure our packaging has minimal environmental consequences for our planet. All of our products feature helpful label information on how each part can be recycled. Once used, simply take the packaging to your closest Redcycle drop-off point. This means that no part of the product goes to waste (as long as you clean your plate)!

Feeling Inspired?

People all over the world are trying to reduce their meat intake. Some do it because they want to help the environment, some for their health, some for the animals and some just because they are curious. Whatever the reason, the outcome is always positive! If you need a little inspiration for your next food shop, check out our plant-based recipes!