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Sustainability + You

Go better than just eating green – eat carbon neutral.

Well, we have good news for people who love flavour and the planet: we’ve gone completely carbon neutral. Now, when you eat vEEF, you can help fight climate change one meal at a time. Better yet, saving the planet tastes better than ever.

Sometimes it feels like the world is ending and there isn’t a thing we can do about it. After all, you’re just one person, how will your actions make a difference? Before you start digging a bunker in your back garden, there is one simple (and delicious) thing you can do to help the environment. Ditch the animal products!

Whether you want to go cold-turkey (pardon the pun) or start off with #meatfreemondays, you’re going to be reducing your carbon footprint and making a difference. 

Sustainability + You

Go better than just eating green – eat carbon neutral.

Well, we have good news for people who love flavour and the planet: we’ve gone completely carbon neutral. Now, when you eat vEEF, you can help fight climate change one meal at a time. Better yet, saving the planet tastes better than ever.

Many Australians are choosing to eat plant-based foods because of the environmental impact and for their health, AND now they can do even better and buy from a completely carbon neutral business that happens to be locally owned.

I LEFT THE WORLD OF FINE-DINING AND STARTED vEEF BECAUSE I FELT DRIVEN TO DO SOMETHING THAT ALIGNS WITH MY VALUES. SUSTAINABILITY IS AT THE CORE OF OUR BRAND.

Alejandro Cancino signature
vEEF Co-Founder and award-winning executive chef

an Australian first in plant-based food production

Eight years ago, armed with an idea and a purpose-fuelled dream to create planet-conscious, ethically produced, affordable and delicious plant-based foods, Chef Alejandro Cancino and wife Paola Moro started their business. These days, their passionate team of two has developed into a much larger, like-minded and talented team – supported by investors who care about the environment and believe in Fenn Foods’ vision.

The innovative team’s ever-expanding range of flavoursome, umami-rich, plant-based meat products are proving appetising alternatives for chefs, companies and consumers who want to support local, think sustainably and look to the future of FMCG

our Carbon neutral goal

Although all of our products are plant-based so they naturally have a lower carbon footprint, we wanted to go further. We recently launched our first certified carbon-neutral product, vEEF® Mince, which you can learn more about here.

An average kg of beef produces 22.56 kgCO2e emissions, versus 2.72 kgCO2e emissions produced by our vEEF® Mince*.

Our ultimate goal is to take the whole company carbon neutral by 2021.

*The comparison is conservatively based and indicative only. Figures provided have been taken from differing studies with likely differing boundaries, rationales, calculation methodologies, and datasets. As such, these figures are provided for informative purposes rather than direct quantitative comparison. The beef factor provided is for average boneless Australian beef – packaged, at distribution gate. [‘Systemic review of greenhouse gas emissions for different fresh food categories.’ Clune, S., Crossin, E. & Verghese, K. 2016.]

Your Food’s Carbon Footprint

It might not be something you have considered before, but everything you consume, including the food you eat, has a ‘carbon footprint’. This is just the amount of carbon dioxide released into the atmosphere as a result of that product.

The carbon footprint of animal products is generally much higher than that of plant-based products. In fact, meat production is the primary source of methane emissions (a greenhouse gas 86 times more potent than carbon dioxide over a 20-year period) and beef cattle produced over 70% of it*.

By reducing the amount of meat we consume, we can have a direct impact on climate change. In fact you can reduce your footprint by a quarter just by cutting down on red meats such as beef and lambˆ.
References: *Sierra | ^Green Eatz

veef® supports clean energy

​The ‘lifecycle’ of our carbon neutral vEEF® Mince, from when we create it to when you put it in the recycling bin, has been documented and the carbon footprint calculated by the Carbon Reduction Institute. ​ ​As a plant-based product, our mince already has a low carbon-footprint and we do everything we can to be as sustainable as possible. For any carbon emissions that are unavoidable– we pay to off-set them. ​ ​The money currently goes towards supporting the ‘India: Clean Energy From Wind Project’ which reduces the emissions of greenhouse gases and limits local air pollution as well as providing employment opportunities for local people. Our goal is to inspire other companies to obtain carbon neutral certification and create a better world!

how to recycle our packaging

Please recycle our cardboard packaging and thoughtfully dispose of our plastic packaging.

Feeling Inspired?

People all over the world are trying to reduce their meat intake. Some do it because they want to help the environment, some for their health, some for the animals and some just because they are curious. Whatever the reason, the outcome is always positive! If you need a little inspiration for your next food shop, check out our plant-based recipes!

view recipes

Welcome to the vEEF® Tribe

Have a delicious journey and don’t forget to tag us @veefbyfennfoods in your recipes!

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