Chef Alejandro Cancino deviated from his successful career as an international culinary talent to explore opportunities in the plant-based industry when he discovered a gap in the market.

“We created vEEF^® because we wanted a meat-alternative we could feel good about eating that didn’t compromise on taste or texture.”

Together with a team of passionate food scientists and chefs, this Sunshine Coast based company introduced delicious plant-based burger patties, meatballs, pulled beef/pork and recently the super high protein Seitan product range to the market. Rooted in humble beginnings, this small Australian business with a big heart aims to revolutionise the way we look at protein one plant-based meal at a time.