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Company Bio

vEEF® was established by its parent company, Fenn Foods, in 2018 and has since grown to become one of Australia’s leading plant-based meat producers with its range being embraced by both plant-based eaters and meat-lovers alike. Our mission is to raise awareness and understanding of global environmental issues such as climate change and food sustainability through delicious, meat-alternative products that don’t compromise on taste. With celebrated chef Alejandro Cancino leading the R&D team at vEEF®, customers can expect to enjoy high quality and seriously delicious vegan fare that will appeal to (and surprise) everyone.
Quick Stats
Launched on: 2018
Production facility: Sunshine Coast, Queensland, Australia
Industry: Food Service & Retail
Markets: Australia, Singapore, Kuwait
Key Milestones: World’s First Certified Carbon Neutral Mince in 2020, Largest range of Locally Produced Plant Based Meat Alternative Products in 2021
Primary audience: Flexitarians, those transitioning into plant-based eating


Chef Alejandro Cancino deviated from his successful career as an international culinary talent to explore opportunities in the plant-based industry when he discovered a gap in the market.

“We created vEEF® because we wanted a meat-alternative we could feel good about eating that didn’t compromise on taste or texture.”

Together with a team of passionate food scientists and chefs, this Sunshine Coast based company introduced delicious plant-based burger patties, meatballs and the world’s first certified Carbon Neutral mince to the market. Rooted in humble beginnings, this small Australian business with a big heart aims to revolutionise the way we look at protein one plant-based meal at a time.


vEEF® partners with social initiatives that contribute toward the wellbeing and sustainability of the local community and environment. We donate food to organisations including Urban Angels and work with animal sanctuaries like Farm Animal Rescue to support their charitable efforts and fundraising events.

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got questions? we've got answers!

View our FAQs here. If you’re after something more specific, reach out to marketing@fennfoods.com

Welcome to the vEEF® Tribe

Have a delicious journey and don’t forget to tag us @veefbyfennfoods in your recipes!